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The Unlimited Love Language

It’s hard for LGBTQIA+ people in Asia Pacific to truly feel loved and accepted. They can tell, through the things that family members and coworkers and friends say, that love for them is actually limited.

Even in one most seemingly LGBTQIA+-friendly countries in the region, The United Nations Development Programme’s “Being LGBT in Asia: The Philippines Country Report” notes that “Cultural and social attitudes towards LGBT people are complex, with signs of acceptance, particularly among the young, but questions of whether that acceptance is based on LGBT Filipinos conforming to stereotypes.”

The United Nations Development Programme’s conclusion is that in places where it seems like LGBTQIA+ individuals are fine, they are actually experiencing tolerance – not inclusion. Allies might think that they are okay with LGBTQIA+ individuals, but their words and actions are actually hurtful. “The most common experience of discrimination was being told to watch your appearance or the way you speak or act.”

Any actions to help allies’ minds and lips and hearts express unconditional acceptance needed to be done carefully, listening to where both parties are coming from and encouraging dialogue. Because the sense of pride and shame in Asia Pacific is very strong. While they need to be corrected, well-meaning parents, coworkers, and friends would never want to be spoken to like that. It’s what keeps allies from truly engaging with search engines and social media sites – checking if something you think is unlimited language there will result in articles of replies that if not simply unhelpful are angry and unhelpful

To take people from tolerance to acceptance, we needed to show what limited love looks like in a personal and non-accusatory way. And offer better samples of unlimited love, in a helpful and educational way.

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  • Client Dentsu
  • Type of work Digital , UXUI
  • Year 2021

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