To formally launch the Smart's partnership with BTS, the team initiated an interactive platform instead of creating a traditional commercial spot. The online interactive concert featured the BTS song Dynamite, and enabled SMART SIM card owners to use their mobile phones as positive message flashing lightsticks. With a very simple step of using a SMART SIM card and logging on to a microsite, users were able to experience a lightstick interface that connected them to a digital BTS concert.
SMART turned every SMART-mobile-data-connected phone into an exclusive BTS-performance-connected lightstick. An exclusive experience and affordability delivered on giving people a compelling reason to switch over.
- Client Smart Communications
- Type of work Digital , UXUI
- Year 2021