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Smart Communications

Smart BTS

To formally launch the Smart's partnership with BTS, the team initiated an interactive platform instead of creating a traditional commercial spot. The online interactive concert featured the BTS song Dynamite, and enabled SMART SIM card owners to use their mobile phones as positive message flashing lightsticks. With a very simple step of using a SMART SIM card and logging on to a microsite, users were able to experience a lightstick interface that connected them to a digital BTS concert.

SMART turned every SMART-mobile-data-connected phone into an exclusive BTS-performance-connected lightstick. An exclusive experience and affordability delivered on giving people a compelling reason to switch over.

  • Client Smart Communications
  • Type of work Digital , UXUI
  • Year 2021

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