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Glico Philippines, Inc.

Pocky All Tastes Covered

Music has always been in the background of our daily lives, yet we take for granted how it can affect us in a big way. That’s why we tasked ourselves to change people’s mood from sad to happy using only social media. With Pocky All Tastes Covered, we turned Pocky sticks to soundwaves that when scanned, will take you to a special Spotify playlist that changes moods. These soundwaves are found on social media during key snacking moments – New Year’s celebrations, Valentine’s season, beach outings, and road trips.

  • Client Glico Philippines, Inc.
  • Type of work Digital
  • Year 2022

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