People might not be able to share Pocky in person. But they could send Pocky to each other through online purchase. To get people to do this for friends they miss sharing happiness in person with, we did an 11-day countdown to 11.11 – creatively featuring friendship activities that take place in a Pocky sticks 11.11 visual illusion setting. Telling people to share happiness with these friends that they miss. Every still and video leading to an e-commerce site where people could buy and send packs of Pocky to send to their friends.
- Client Glico Philippines, Inc.
- Type of work Digital
- Year 2021