NESCAFÉ “Stark”

NESCAFÉ has been the Filipinos' partner in rising and thriving for decades. After the pandemic hit, the weight of the daily grind felt heavier than usual, and people needed a reminder of why they needed to keep going. With the question, "Bakit mo kailangan ng tapang para bumangon?" (Why do you need courage to rise and thrive?), the campaign put the spotlight on the real answers of real Filipinos from all walks of life. This kickstarted the year with a conversation on hope, perseverance, and the relentless Filipino spirit.