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Nissin Universal Robina Corporation

Nissin "Cup-Sized Content"

Nissin believes it can turn the bad vibes into good vibes — by filling up one’s belly. So it created a series of quirky content that reminded people that despite all the bad, some warm Cup Noodles can always #ChargeUpTheGoodVibes.

  • Client Nissin Universal Robina Corporation
  • Type of work Digital
  • Year 2022

More than 20 original materials in the campaign blessed social feeds with short-form content of unexpectedly relatable stories. Unconventional imagery and narratives such as dropping a bomb at work, spacing out during a meeting, and WiFi lag were plot problems for comedic effect. At the end comes the wacky benefits of taking a break with deliciously soupy Cup Noodles.

The strategic monthly supply of good vibes ensured that Cup Noodles remained top-of-mind as a brand as well as a snack at home. With #ChargeUpTheGoodVibes content as its source of advertising, Cup Noodles maintains its spot as the #1 instant noodles in the Philippines (Nielsen MAT Nov. 2022).

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